12 Tips for Renting to Snowbirds Successfully

Jan 2

The Scottsdale Matchmaker reports that snowbirds contribute over $1 billion annually to Arizona's economy. They spend heavily on housing, dining, and retail, creating a lucrative market for landlords.

Snowbird rentals for landlords offer a unique opportunity to capitalize on this demand. These properties cater to winter visitors and often host long-term guests.

However, with high demand comes fierce competition. So, how can you make your property the top choice? Here are 12 practical tips for showing off snowbird rentals and attracting tenants.

1. Highlight Warm-Weather

Weather is one of the top reasons snowbirds seek seasonal rentals. Most snowbirds are retirees looking for a vacation home or something similar.

They might stay for months if they find a property in a warm climate. This can lead to a steady income for you as a landlord.

Show off outdoor areas like patios or gardens to highlight your warm climate. Include pictures of:

Sunny spaces
Lush plants
Nearby beaches
Outdoor seating areas
Pools or hot tubs
Scenic views
Garden paths or walking trails

Mention the average winter temperatures in your area to show the contrast with colder places. This helps attract winter renters who want a comfortable escape from the cold. Use these details to paint a picture of warmth and relaxation.

2. Create a Competitive Pricing Strategy

Snowbirds often stay for months, so affordability is a key factor. To attract renters, research your local market and set competitive prices that still allow for profit. Offering discounts for long-term stays or early bookings can help boost interest.

Consider incorporating flexible pricing. For instance, offer discounts for multiple-month rentals to secure long-term tenants. Your rates should reflect your property's value and align with your income goals.

A solid seasonal rental management plan helps strike the right balance. It can help you attract more renters and maximize rental income.

3. Market to the Right Audience

Marketing efforts can fall flat if your message reaches the wrong audience. High visibility doesn't always lead to conversions.

To avoid this, it's essential you identify and understand your potential tenants. Knowing who they are helps you craft messages that truly resonate. Some of the groups that prefer snowbird rentals include:

Retirees seeking warm winter getaways
Remote workers looking for a change of scenery
Families wanting long-term vacation homes
Snowbirds enjoying an extended stay
Vacationers seeking comfortable winter retreats
Digital nomads exploring new climates

By understanding these groups, you can target your marketing more effectively. For example, retirees may prioritize peace and quiet, while remote workers might need fast internet and productive space. Tailoring your message to their needs increases your chances of attracting winter renters who are more likely to book your property.

4. Stage the Property

Staging your rental creates a welcoming atmosphere that appeals to potential tenants. Add cozy elements like soft throws, warm lighting, and comfortable seating. Also, highlight standout features such as:

Fireplace
Spacious living room
Relaxing outdoor area

Keep the space clean and uncluttered to make it feel open and inviting. Small details, like fresh flowers or tasteful artwork, add charm without overwhelming. Stick to neutral colors to suit a variety of tastes.

The goal is to make renters feel at home the moment they step in. A well-staged rental can leave a memorable impression and attract more tenants.

5. Provide Local Guides

Snowbirds value convenience and easy access to local attractions. Unlike short-term tourists, they often stay for months and want a place that feels like home. They look for areas where they can easily find good bargains and access essential services.

Convenience makes their extended stay more comfortable and enjoyable. Provide a guide listing nearby:

Restaurants
Shopping centers
Recreational activities
Parks or nature trails
Entertainment venues like theaters or museums
Fitness centers or gyms
Local markets or grocery stores

Include recommendations for services like healthcare facilities or public transportation. A well-thought-out local guide helps your property stand out. It shows that you understand the needs of snowbirds.

6. Invest in Professional Photography

As a landlord, you might think taking property photos yourself saves money. While convenient, smartphone pictures often fail to showcase your rental's full potential. Poor lighting and awkward angles can make rooms appear smaller or less inviting.

A professional real estate photographer can solve these issues. With expertise in lighting and composition, they capture high-quality images that highlight your property's best features. Focus on showcasing key spaces like the kitchen, living room, and outdoor areas.

Eye-catching visuals are crucial for grabbing the attention of winter renters browsing listings. Investing in professional photography ensures your short-term rental stands out and attracts more tenants.

7. Offer Flexible Leasing Options

Many snowbirds begin their stay with an open timeline. They might book for a month but extend if they love the area and your rental. By offering flexible lease options, you can cater to these evolving plans.

Consider providing month-to-month leases or adjustable rental terms. This approach appeals to renters who value freedom and convenience. Simplify the extended stay process by clearly outlining policies and making adjustments hassle-free.

In a competitive market, adaptability sets you apart. Snowbirds value landlords who accommodate their unique needs. By offering tailored options, you can attract more tenants and increase the likelihood of long-term bookings.

8. Leverage Social Media and Online Platforms

Many snowbirds use social media and online platforms to find destinations and rentals. You can utilize this to showcase your property and attract more renters.

Social media platforms like Facebook and Instagram are ideal for attracting winter renters. Post photos and videos of your property's best features. Use targeted ads to reach groups like retirees searching for seasonal homes.

Engage actively by responding to comments and messages quickly. This shows you're approachable and reliable.

Stay consistent with your posts to keep your property visible. Leveraging social media can help you build trust and boost interest in your rental.

9. Promote Nearby Amenities and Activities

Snowbirds enjoy staying near activities that match their interests and lifestyle. They often look for properties close to:

Golf courses
Walking trails
Social hubs
Restaurants and cafes
Parks or nature reserves

Highlight these local amenities in your marketing to catch their attention. Mention how your property's location offers easy access to these attractions. Use photos or videos to show nearby spots that renters will enjoy.

Explain how these amenities add value to their stay, making it more convenient and enjoyable. Show snowbirds that your rental isn't just a place to live - it's part of the experience they desire during their winter getaway.

10. Provide a Fully Furnished Space

Most snowbirds prefer rentals that are move-in ready. Furnish your property with essentials like:

Beds
Sofas
Kitchenware
Linens
Towels
Dining table and chairs

Offer extras like high-speed Wi-Fi, a washer, and a stocked kitchen. These features will make your space more appealing to renters.

If you're a new investor, you might wonder how you can raise money to buy different furniture items. Consider affordable, gently used furniture. You can also apply for a small loan or partner with investors who can fund the initial purchases.

11. Offer Personalized Touches

Go the extra mile to make your snowbird renters feel special. Leave a welcome basket with snacks, local treats, or a small gift. You can also include a handwritten note to show that you care.

Decorate the space with seasonal accents like holiday decorations or fresh flowers. This makes the rental feel more inviting and like home.

These thoughtful touches create a lasting impression. They show that you value your tenants and their comfort. Snowbirds appreciate it when a host goes above and beyond to make them feel at ease.

These small gestures often lead to positive reviews. Happy renters are more likely to recommend your property to others. This can help attract more bookings in the future.

12. Use Testimonials and Reviews

When searching for rental properties, most people rely on reviews and testimonials. They want to know if previous renters were happy, which helps them feel more confident in their choices.

You can use this to your advantage by encouraging satisfied renters to leave positive reviews. Ask them about their favorite aspects of your property, the area, and your service.

Add these testimonials to your listing or website to build trust with future tenants. Real feedback from happy renters shows your property is reliable and well-loved.

By showcasing positive reviews, you demonstrate that your property is a safe, welcoming choice for snowbirds. This can help attract more bookings and improve your reputation as a top rental option.

Snowbird Rentals for Landlords: How to Maximize Your Rental Potential

Marketing snowbird rentals can be challenging. You need to reach the right audience and stand out in a competitive market.

That's where a professional rental management company can make a difference. Partnering with experts like Luxury Cashflow allows you to maximize your rental income and attract the right tenants.

Founded by Ross, a real estate expert, Luxury Cashflow specializes in snowbird rentals for landlords and luxury rental properties. With over $70 million worth of real estate assets under management, we help investors generate top-tier income from properties that often go overlooked.

Ross Greenberg